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The child-like state! That's where all genius marketing is revealed! According to Wazza Bray LMG Digital Media with uncommon thinking on the promotion front anything is possible. I'm with you Wazza. Great presentation at the May South East Brisbane Chamber of Commerce / SEBCC meeting.
Wazza also raised an interesting point on how we filter information when we don't need something. Be a little different, don't state the obvious and refresh your ideas. We only need to be 20% different to get noticed in the marketplace.
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This is a good reminder that we don't always need to re-invent the wheel. Sometimes a refresh is just as effective. I like that idea that changing 20% can be our point of difference in the marketplace too. Cheers, Kylie - Brisbane Woman
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