Social media risks for employers

More companies are recognising the emerging importance of social media for mass marketing, message delivery and feedback. Some firms actively encourage the use of networking tools by staff for managing customer relationships and networking. It is essential that as companies are utilising these tools they consider that with every opportunity comes an element of risk.

Social media applications when used effectively by companies can serve as an essential tool that can help to avoid or reduce negative impacts of a crisis that affects an organisation. Alternatively, when not managed effectively, social media can be the catalyst that can cause an issue to become a crisis. This can have an adverse impact on reputation, organisational effectiveness and profit. Does your Crisis Communications Strategy include social media? Do you have a Social Media Policy?

Please assist by completing the short social media legal issues survey 2010 - http://bit.ly/aOAlDO